Pricing

Priced against the cost of the bid

Electrical firms bill millions and keep single-digit margins. What moves the needle is the 40 to 60 hours an estimator spends on each bid. Quotra is priced against that labor.

Solo

One estimator

$349 / mo

Billed monthly. 14-day pilot on this plan.

For a single estimator. Enough volume to cover a full week of takeoff each month.

  • 1 estimator seat
  • 10 quotes per month
  • Your templates, inbox, and AI quoting
  • Overage at $149 / quote
Start 14-day pilot
Most shops start here

Shop

Small estimating desk

$1,190 / mo

Billed monthly. 14-day pilot on this plan.

Built for a shop with a real estimating desk. Priced by estimator seats and monthly quote volume.

  • Up to 5 estimator seats
  • 50 quotes per month
  • Shared templates and quote history
  • Overage at $149 / quote
Start 14-day pilot

Firm

Multi-estimator firms

$2,900 / mo

Billed annually. One-time $4,900 setup.

$4,900 one-time setup

Unlimited seats, custom labor units, and API access on a clear annual term.

  • Unlimited estimator seats
  • Custom labor units
  • API access
  • Overage at $149 / quote
Get started

Enterprise

Multi-branch operators

$6,500–$9,500 / mo

Billed annually. $15,000 setup. Talk to us.

$15,000 one-time setup

Multi-branch rollout, SSO, and dedicated model tuning. For operators who already write Accubid-sized checks.

  • Multi-branch workspace
  • SSO
  • Dedicated model tuning
  • Named support
Contact sales

The cost of the bid is the denominator

A loaded estimator at about $55/hour times 45 hours is roughly $2,500 of labor per bid. A desk doing 8 bids a month spends about $20,000 a month before a single job is won. Gross margins run 25% on competitive commercial work and 55%+ on residential service. Shops that track that gap often keep $150,000 to $300,000 more profit on the same revenue.

  • $2,500

    Estimator labor per bid

    Loaded rate times about 45 hours of manual takeoff

  • $20,000

    Estimating labor at 8 bids / month

    The figure Quotra is priced against

  • $149

    Per extra quote

    Cover extra bids at light volume on any plan

Pay per bid when volume is light

$149 to replace 40 hours

Light-volume firms can stay flexible. Extra quotes above your plan, or quotes with no subscription yet, are $149 each: a small cost next to a $2,500 takeoff.

Talk to us about per-quote billing

How we price

  • Annual terms for Firm and Enterprise

    Firm and Enterprise run on annual billing so the partnership has room to deepen. Terms are clear from day one.

  • Estimator seats and quote volume

    A 40-person electrical shop often has two estimators. Seats and quote volume scale with the desk that produces bids.

  • A 14-day pilot on your live plan

    Solo and Shop open with a 14-day pilot on the same plan you keep. Pricing sits where serious estimating software already lives.

Where electrical shops already spend

Credible tools in this category start around $199/month and run to $15,000+ per user per year. Quotra sits in that same market.

Typical 2026 prices for electrical estimating and field software
ProductTypical price
Trimble Accubid$6,000–$15,000+/user/year
McCormick / ConEst$3,000–$8,000+/year
ServiceTitan$245–$500/tech/month + implementation
Togal.AI$199–$299/user/month · takeoff only
STACK~$5,000/year
Quotra Shop$1,190/month · 5 estimator seats

Common questions

What counts as a quote?
Each generated quote document counts toward your monthly limit, whether you send it from the inbox workflow or download it from the dashboard.
What if I go over my quote limit?
Overage is $149 per extra quote, so a light-volume firm can keep buying bids as work arrives, at a cost well below another 40 hours of estimator time.
Why is there a setup fee on Firm and Enterprise?
Setup covers onboarding into your templates, labor units, and workflow. Accubid and ServiceTitan set that expectation in this market. Solo and Shop start with a 14-day pilot on the live plan. Firm includes a $4,900 setup. Enterprise is $15,000.
Do you offer annual billing?
Shop and Solo bill monthly. Firm and Enterprise bill annually, with terms agreed up front.
Do you price per technician?
Seats are for estimators, and quote volume is the other meter. Field technicians are outside the invoice.
Is there a free plan?
Solo and Shop include a 14-day pilot on the same plan you keep after the trial.
Can I change plans later?
Yes. Move between Solo and Shop from billing. Firm and Enterprise changes go through us so seats, volume, and the annual term stay accurate.

Run it on a real bid for 14 days

Start on Solo or Shop and evaluate Quotra on live work with the plan you intend to keep.